4505
Visual Identity System
Campaign
Brand Guidelines
Motion Design
A rebrand of 4505, the activewear line by ASOS. Creating a new brand identity that included a contemporary new logo used across labels, packaging, campaigns and digital activations. The aim is to align with both the fashion-forward and activewear-driven nature of the brand and represent our active, fashion leading status.
Design: Angela Yang, Ula Hudowska, Lily Dunlop
Creative:
Charlotte Carter, Ben Van Den Broek, Tim Carey
Project Management: Joely Whild
4505 Team: Araba Dennis, Amy Robinson, Aisling Keefry
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