4505 Rebrand
Logo & Icon Design
Brand Identity System
Brand Guidelines
The brief was to rebrand 4505, the activewear line by ASOS and come up with a fresh and contemporary new logo (wordmark and icon) that would be used across labels, tags and campaigns. The aim is to align with both the fashion-forward and activewear-driven nature of the brand and represent our active, fashion leading status.
Design: Angela Yang, Lily Dunlop
Head of Creative:
Tim Carey
Project Management: Joely Whild
4505 Design: Araba Dennis
Buyer: Amy Robinson
Head of Sportswear: Rebecca SweeneyHead of WW: Aisling Keefry
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