4505
Visual Identity System
Campaign
Brand Guidelines
Motion Design
Rebrand of 4505, the activewear line by ASOS and come up with a fresh and contemporary new logo (wordmark and icon) that would be used across labels, tags and campaigns. The aim is to align with both the fashion-forward and activewear-driven nature of the brand and represent our active, fashion leading status.
Design: Angela Yang, Lily Dunlop
Creative:
Charlotte Carter, Ben Van Den Broek, Tim Carey
Project Management: Joely Whild
4505 Team: Araba Dennis, Amy Robinson, Aisling Keefry
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