Puma Arizona
Campaign
Print Design
Organic Social
This project was all about the relaunch of the 70s Puma Arizona sneakers on ASOS.com. The concept of this campaign was all about games night with cozy vibes and colourful outfits. The design was inspired by the colourways of the shoes themselves and 70s graphic design. There was also lot of inspiration from 3D typography from the 70s, which lend itself to interacting really well with the bright colours of the Arizonas.
Design: Angela Yang, Lily Dunlop
Creative: Hannah Kirby, Amy Sutton, Amy Ramage
Video: Seb Lavender, Rachel Kelly
Styling: Phillipa Wood
Production: Ella Coleman, Carly McGowan
Social: Lauren Willoughby & Carolina Bicudo
Editorial: Ayis Stephen-Diver
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