ASOS x Mixmag
Event Activation
Motion Design
Campaign
OOH
In connection to the new Night Shift by ASOS campaign, ASOS and Mixmag hosted an event together at Colour Factory in Hackney, London. With an headline act from DJ sim0ne, along with supporting acts inlcuding Leo Mandella, HOUSEWIFE 9 and Pxssy Palace. This activation
reinforces ASOS’ position at the heart of culture by partnering with influential voices in fashion and beyond. The event brought together over 150 high-profile talent and 650 guests, including ASOS and Mixmag audiences. We developed a creative that embodied the theme that fully immerses attendees with the campaign, fashion and music.
Design: Angela Yang, Lily Dunlop, Tim Carey
Projection Mangement: Ellie Shillaker
Marketing: Amy Molver, Anita Hossain
PR & Talent: Katie Pinto, Ben Harris
Social: Chris Murphy
Event Production: The OR
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