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The concept behind the ASOS Black Friday 2022 was all about playfulness and this gamify quality. We created these tokens in differnt materials to add a fun and video game-like element to the design, which was reflected throughout the ASOS homepage, social media channels, CRM and paid media. The tokens were animated to create an interactive and playful dynamic on the content. 

Design: Charlie Griffin, Angela Yang, Ellis Newlove, Lily Dunlop
Creative: Olivia Pringle, Mike Raven 
Video: Joseph Coope
Producers: Georgina Barker, Sian Hainsworth, Ellie Shillaker
Trade: Grace Gething-Lewis, Alice Wheatley, Livvy Thompson
Content: Pippa Wingate, Grace Creed
CRM: Eleanor Danks, Celia Sainz Crespo, Isabell Proschak
Editors: Steven Potter, Alice Doleman, Georgia Sayer




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BLACK FRIDAY WEEK