KYLIE COSMETICS

Design: Ellis Newlove, Angela Yang, Natalie Roberts
Design Sign off: Katie Addicott
Creative Direction: Carys Cross, Imogen Cross, Emily Eades
Producers: Emma O’Rourke
Partnership Management: Rachel Wortman-Williams

The launch of Kyle Cosmetics on ASOS.com through digital outputs such as Homepage, Social, Paid Media and CRM and IRL activiations.

Through the usage of ASOS and Kylie Cosmetics’ brand guidelines, we created a syngergy between the two brands. Executing a complete take over across our website and social media pages.

For the prelaunch, we created teasers on Social hinting Kylie Cosmetics and Kylie herself recorded a message for ASOS customers to show her excitment for the launch.

For the big launch moment, the Design team concepted and created animated 3D design videos for our Social channels to captivate the audience. Working with an external agency, we also created assets for in-person event to the celebrate the launch and capture special moments.