ASOS BLACK FRIDAY 2023

Design: Ellis Newlove, Angela Yang 
Design Sign off: Lily Dunlop
Producers: Tineka Smalls, Sian Hainsworth
Market Management: Anna Robins, Alice Elizabeth Gwynn, Grace Gething-Lewis
Content Management: Pippa Wingate, Ella Josey, Grace Creed
CRM: Aiden Noor, Izzy Gillet, Eleanor Danks
Social: Anne Bharwani, Chris Murphy
Digital Trade: Sian Brannan
Editorial: Steven Potter, Symone Keisha
Paid Social Management: Kioka Harding-Edwards, Molly Terheege 

Black Friday at ASOS.com is the biggest promo event of the year. It runs for 2 weeks, with various promos from day to day - starting with the Black Friday Warm Ups leading up to Black Friday week + Cyber Monday. 

Due to the success of the 2022’s Black Friday look and feel, the brief for 2023’s was to revamp and elevate the 2022 concept and design.

The 3D tokens were updated to have a more sleek appearence. While the layouts of the promos were redesigned for better hierachy and have relfection of our current Homepage. This was also reflected in our outputs for Social Media, CRM and Paid Media.  

This being our biggest event of the year, we have rolled out approximately 9000 assets. 
 

ASOS BLACK FRIDAY 2022

Design: Charlie Griffin, Angela Yang, Ellis Newlove,
Design Sign Off: Lily Dunlop
Creative Direction: Olivia Pringle, Mike Raven
Video: Joseph Coope
Producers: Georgina Barker, Sian Hainsworth, Ellie Shillaker
Market Management: Grace Gething-Lewis, Alice Wheatley, Livvy Thompson
Content Management: Pippa Wingate, Grace Creed
CRM: Eleanor Danks, Celia Sainz Crespo, Isabell Proschak
Editorial: Steven Potter, Alice Doleman, Georgia Sayer

The concept behind the ASOS Black Friday 2022 was all about playfulness and this gamify quality. We created 3D coins in our brand colours to add a fun and video game-like element to the design, which was reflected throughout the ASOS homepage, social media channels, CRM and paid media. The tokens were animated to create an interactive and playful dynamic on the content.